Enjoy :)
WHO?
At the heart of Tailor’s Theory is LenniS, the founder and head designer whose view defines every thread of the brand. His creative direction is not just a reflection of style, but a philosophical one that invites individuality, imperfection, and storytelling into the world of fashion and art.
My mission is clear: to craft high-quality garments that speak to those who use clothing as a form of self-expression. Each piece is designed to evoke emotion, provoke thought, and exist beyond trends as well as with them; offering multiple layers of interpretation to the wearer. The design language represents my everlasting pursuit of purpose through expression.
A constant sketcher and observer, I embrace flaws and missteps as essential parts of the creative journey. These so-called "mistakes" are not corrected—they’re celebrated, woven into the fabric of the brand’s identity. They remind us that beauty often lives in the unexpected. My projects never aim to be executed traditionally but rather experimentally and in the end they get cleaned up before release.
My work draws deeply from my roots and the serenity of nature, and a uniquely personal lens on the world around me. Through my designs, I seek to reflect and reinterpret nature in one way or the other.
Tailor’s Theory is not just clothing—it is a living story, authored by its designer/team and completed by those who wear it.